The best social media person in your store might be the one you least expect. In his ASOTU CON keynote, @russflipswhips shares examples of people selling cars through social who do not fit the “influencer” stereotype. A salesperson in a town of 4,000. A 52-year-old who hates social media. A manager with a small following. A fixed ops leader recruiting technicians through content. Not that everyone needs to go viral. Social works when real people in your store become visible, consistent, and trusted by your customers. Watch the full keynote at the link in our bio.