What if one of the most important “car companies” in the world doesn’t actually build cars? Nvidia just signed Hyundai, Nissan, BYD, and Geely onto its autonomous driving platform, adding to a growing list of OEMs building on its tech. The race to autonomy is starting to look less like brand vs. brand… and more like platform vs. platform. Nvidia has moved far beyond simple hardware supply to become the core architect of how vehicles perceive the road and make decisions. This fundamentally changes the conversation on the showroom floor. The next major selling point won't be the badge on the hood, but the capability of the software running beneath it. Watch the full episode at the link in our bio.