Quick context if you’ve been seeing the FTC headlines… They just sent warning letters to 97 dealership groups calling out pricing practices like hidden fees, conditional pricing, and ads that don’t reflect the real out-the-door number. But here’s the part people don’t always say out loud: This pressure shows up because auto retail is insanely competitive. Everyone’s trying to win the deal, and that pressure can lead to pricing that stretches a little too far. The opportunity right now isn’t to compete less. It’s to compete cleaner. Because the stores that align their pricing, advertising, and in-store experience are the ones customers (and regulators) are going to trust most. Watch the full episode at the link in our bio.