What happens when customers hire someone to negotiate against your store for them? Apparently, that is now a business model. The Wall Street Journal profiled a former dealership employee making $1,000 a deal by helping buyers talk down car prices using dealer language, timing, and process knowledge. And honestly, this should get every dealer’s attention. Consumers are not just shopping inventory anymore. They are shopping for leverage. When trust is low and affordability is tight, middlemen show up fast. The lesson is not to get defensive. It is to get better. Faster responses, clearer pricing, and a smoother process beat negotiation theater every time. Friction creates opportunity. Watch the full episode at the link in our bio.