Your next growth opportunity might already be inside your store. @BrianBenstock shares how a missed dealership acquisition turned into a much bigger realization: Brian did not need another rooftop to grow. He needed to unlock the “franchise within the franchise.” In his ASOTU CON keynote, Brian explains how certified pre-owned became one of his biggest growth engines, and why dealers should keep looking for the businesses hiding under their nose. Watch the full keynote at the link in our bio.