In a world where automakers keep killing manual transmissions…
Ford just drew a line in the sand.
CEO Jim Farley says the manual Mustang isn’t going anywhere, bluntly saying it will stay “out of our cold, dead hands.”
It’s a bold stance while others head the opposite direction.
BMW says developing a new manual gearbox is too expensive, and several brands have already phased them out entirely.
The reality is simple: manuals rarely sell in big numbers.
But they still carry something valuable.
Identity.
Sometimes the cars that define a brand aren’t the ones that sell the most. They’re the ones enthusiasts refuse to let die.
Watch the full episode at the link in our bio.