There is a dangerous myth circulating in automotive retail right now. It’s the idea that AI will completely eliminate the need for human effort, oversight, and actual work. But if you implement technology with the sole goal of replacing your people, you'll likely end up in a gutter of siloed data and made-up numbers. Taking the time to empower your team with the right technology is what drives real efficiency, personalization, and profitability. AI isn't here to replace your dealership's heartbeat. It's here to supercharge it. More Than Cars COO Kyle Mountsier joined The Reynolds and Reynolds Company for an exclusive webinar to share his operator-focused strategies. Watch at the link in our bio.