The FTC is knocking. Is your store ready? This week, 97 dealers received warning letters from the FTC. The message was simple and non-negotiable: the price you advertise MUST be the total price the consumer pays. As we discussed with Ted Smith, the beauty of the franchise auto industry is its intense competition. But that same competition can sometimes push pricing practices into a gray area. Regulators are watching closely, cracking down on excluded fees, "phantom" inventory, and mandatory pre-installs that aren't baked into the listed price. But let's look at the bigger picture: this is a massive opportunity. For dealers already doing business the right way, this levels the playing field. When you lead with transparent pricing, you have the opportunity to build consumer trust. And in today's market, trust is your ultimate competitive advantage. If you've previously relied heavily on racing to the bottom with price advertising, now is the perfect time to pivot and start selling y...