The hardest part of electrification may be brand identity. Ferrari’s first fully electric vehicle reportedly comes in around $640,000, uses four electric motors, gets from 0 to 60 in under 2.5 seconds, and still has people asking the most important question: Does it feel like a Ferrari? Specs can be copied. Speed can be matched. Screens can be added. But the brands that survive the EV transition are the ones that understand what their customers are actually buying. Ferrari’s challenge is now proving that the experience can evolve without losing the thing people fell in love with in the first place. Watch the full episode at the link in our bio.