Sorry, folks. There is no price reset happening. Most increases are already baked into 2026 MSRPs. Canada-built vehicles up nearly $4,000. Japan-built up $3,300. German-built up $2,800. Mexico-built up around $1,500. Customers feel the weight of that, and when everything costs more, people are pushing pause on big purchases. For dealers, the move is clear. Lead with payment certainty. Stay tight on availability. Give every customer a defined next step. The market sets the conditions. We set the response. Watch the full episode at the link in our bio.