Social media isn’t optional anymore. It’s how people discover you. It’s how they learn to trust you. And yes, it can absolutely sell cars. At ASOTU CON, russflipswhips and TexasCarGuy broke down what most dealers are still overthinking: attention, consistency, and the willingness to hit record before everything feels perfect. Because the dealers winning on social are not waiting for permission, perfect scripts, or polished production plans. They’re hitting record, telling better stories, and helping customers know them before they ever walk through the door. You don't need fancy production. You don't need a perfect first take. Just a phone, a point of view, and a reason for people to care. Watch the full keynote at the link in our bio.