Some keynotes remind you why your work matters. spisakd's ASOTU CON keynote was a deeply personal reflection on leadership, legacy, and the people who make this industry what it is. From the leaders who gave him a chance, to the dealership cultures that shaped his view of service, to the quiet moments where employees and customers are reminded that they matter, David brought the conversation back to something bigger than performance. Titles fade. Numbers change. Awards get replaced. But the impact we leave on people lasts. Watch the full keynote at the link in our bio.