Margins are under pressure across the board. Steve Greenfield looks at how tariffs, technology investment, and market resets have landed squarely on automakers. The pain has been real. The response is starting to shift. In this 2026 Strategy Session, he shares why 2026 marks a turning point in how the industry absorbs cost and regains leverage. This 2026 Strategy Session is now available. Find the full episode on your preferred podcast platform or subscribe at the link in our bio.