We've been talking about affordability for years. In this throwback from ASOTU CON 2024, we talked about the reality that many consumers still face: choosing between a dozen eggs or an oil change. Matthew Lasher, Damon Lester, and Andrew DiFeo discussed why dealers must move from being "sellers" to problem solvers: in an economy with real budget constraints, humanizing the experience isn't just good for business. It's necessary. In 2026, it's our responsibility to normalize the conversation around affordability. When we lead with empathy and professional guidance, we add value that goes far beyond the transaction. How is your team pivoting to meet the needs of the "budget-constrained" consumer?