Those darn Canadians just handed shoppers a $25K benchmark. Canada is moving to allow up to 49,000 Chinese-built EVs into the country each year at a much lower tariff, with eligibility tied to a price around $30,000 CAD (about $25,000 USD). When that first $25K EV hits the market and people see what “$25K” can look like in 2026, you do not get to unring that bell. Because the next negotiation starts at $25K. “So why is this one more?” “What am I really getting for the extra money?” “Is the gap product, brand, incentives… or margin?” And the industry pushback is real too: no guaranteed local investment, plus open questions around certification and cybersecurity standards. Do you think this stays a Canada-only experiment, or does it become the irreversible negotiating point for EV shoppers across North America? Full episode at the link in our bio.