This is the largest product launch cycle in @MercedesBenzUSA history. Nearly 40 models are set to debut over the next several years. The new CLA is just the starting point, launching first as an EV with a gas version to follow. In this conversation from The Merge 2025, Mercedes-Benz North America CEO Jason Hoff explains why choice is central to the brand’s strategy and why the U.S. market plays a critical role in what comes next. From product planning to powertrain flexibility, the focus is clear: meet customers where they are, not where the industry assumes they should be. The full episode goes deeper into software-defined vehicles, OTA updates, and what this roadmap means for dealers long term. Watch the full episode at the link in our bio.