Before AI, before Google, before smartphones.
Alex Vetter was already betting that transparency would win.
Now, as he prepares to pass the baton, it is worth reflecting on what that bet became.
After more than 25 years at Cars.com and over a decade as CEO, Alex is stepping down following one of the most consequential platform transformations in automotive retail. A shift from classifieds to SaaS. From media to mission critical tools dealers now rely on every day.
We sat down with Alex ahead of his January transition to talk about leadership, long term thinking, and how to build companies that adapt without losing their purpose.
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