Affordability isn’t just about materials or labor anymore. It’s about software. Jeff Walker of SDVerse explains why scaling and reusing software, instead of rebuilding it from scratch, is quickly becoming the only way OEMs can move faster, stay competitive globally, and keep costs from spiraling. When companies can discover and deploy proven software instead of burning millions on redundant R&D, everything changes — speed, quality, and ultimately what consumers pay. As vehicles become more software-defined, this approach may be one of the biggest levers the industry has left. Do you think software reuse will meaningfully impact vehicle affordability over the next few years? Watch the full episode from The Merge 2025 - link in our bio.