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Finally, somebody is doing something about the affordability crisis… A loophole in GM’s loyalty program let some customers rack up massive rewards without spending a dollar. In one case, nearly $60,000 in points went straight toward paying down a GM Financial loan. GM shut the loophole down. But they honored the points for the customers who found it. That decision matters. Because this wasn’t about gaming a system. It was about what happens when a brand discovers an edge case and has to decide how it shows up. This wasn’t a tech glitch story. It was a brand moment. And GM chose trust over clawbacks. So here’s the real question: What is loyalty actually worth when affordability is already under pressure? Watch the full episode at the link in our bio.
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