Finally, somebody is doing something about the affordability crisis…
A loophole in GM’s loyalty program let some customers rack up massive rewards without spending a dollar.
In one case, nearly $60,000 in points went straight toward paying down a GM Financial loan.
GM shut the loophole down.
But they honored the points for the customers who found it.
That decision matters.
Because this wasn’t about gaming a system.
It was about what happens when a brand discovers an edge case and has to decide how it shows up.
This wasn’t a tech glitch story.
It was a brand moment.
And GM chose trust over clawbacks.
So here’s the real question:
What is loyalty actually worth when affordability is already under pressure?
Watch the full episode at the link in our bio.