Guessing why a customer walked out is more than just frustrating, it’s dangerous. Many dealers assume a lost sale is always about price, but the reality is often much simpler and much more fixable. Whether it’s a customer who wasn't greeted for 10 minutes or unclear directions that led them straight to your competitor, these "Aha" moments are the difference between a lost lead and a closed deal. On 1.21, we’re sitting down with Elisabeth Marietti from Urban Science to show you how to uncover these specific, real-world friction points automatically. We’ll break down how to stop the assumptions and start making the small, incremental changes that actually move the needle for your dealership. Stop letting the “why” remain a mystery - register at the link in our bio.