Is Paul furious with Ford?
Only if you think reality checks count as rage.
Ford isn’t “killing EVs.”
Think of it as paying tuition.
The F-150 Lightning didn’t fail because the tech didn’t work.
It failed because retail demand didn’t show up the way the spreadsheets promised and dealers were left holding the bag.
Billions went out the door trying to force a curve that never connected.
The move toward an extended-range electric truck meets customers where they are today:
• Electric for daily driving
• Gas for range, weather, towing, and trust
The Lightning proved the drivetrain.
The EREV admits something innovators rarely like to say out loud:
Maybe we got ahead of ourselves and ahead of our customers.
But we’re listening.
Watch the full episode at the link in our bio.