Forward-thinking dealers make this industry fun. We had the chance to interview Joel Bassam (Easternmotors) at NADA and talk about what's actually moving the needle right now: simplifying the tech stack instead of piling on more tools. Building real brand equity so you don’t get trapped in a race-to-the-bottom on price. Staying brave enough to test, break, learn, and keep going. We’re genuinely grateful for leaders like Joel who don’t just chase “new” for the sake of it, but think clearly about what helps their teams, their customers, and their communities. Appreciate you making the time in the middle of the show chaos, Joel. Watch the interview at the link in our bio.