It’s not where you start, it’s where you decide to go. On the Season 2 premiere of The Truth About Car Dealers, @ed.roberts.121 (COO of Bozard Ford Lincoln) opens up about the grit required to break the cycle and how "checking a box" changed his life forever. In the full episode, we head to St. Augustine, Florida to learn about keeping a "family feel" while growing a company. We play games, get our hands dirty and hear "started from the bottom" stories. Watch the full Season 2 premiere to learn more about Ed and the Bozard team - link in our bio.