Every bad customer experience… starts with bad data. At Rohrman Auto Group, Ryan Rohrman’s team found that even after cleaning over 2 million customer profiles, nearly half of them were dirty again within six months. Not because of bad system but because of human input. Typos. Shortcuts. Missed details. Now they clean their data every month to protect something bigger than just marketing performance. They’re protecting the customer experience. Clean data isn’t a tech goal. It’s a people goal. #MoreThanCars #AutomotiveIndustry #DealershipLife #Leadership #Culture #CustomerExperience