She hit him with one line. “Remember, we’re supposed to love people more than we love cars.” That moment says everything about Igor “Iggy” Skinder. Big presence. Bigger heart. And a leader who never forgets what actually matters in this business. In this Auto Collabs episode, Igor shares how trust breaks between OEMs and dealers, why mid-month incentives wreck relationships, what CPO strategy really looks like inside VW, and the reason he once turned down life-changing money to be there for his daughters. It is one of the most honest conversations we have had. Full episode in the comments! 👇