She went from hotel beds to selling horsepower.
When tourism shut down in Hawaii, Julie Tabarejo lost two jobs overnight. Then someone in auto tapped her on the shoulder and everything changed.
Now she’s helping Kia rethink how they connect with customers.
At NAMAD and WOCAN, she didn’t just find inspiration. She found proof that real change happens when community walks with you.
👉 Why this matters for dealers, vendors, and anyone hiring right now:
Transferable skills are the cheat code. Representation is strategy. And vendor trust needs weekly check-ins.
Read the full story + takeaways dealers can act on this week.:
daily.asotu.com/p/fired-on-friday-found-her-lane-by-monday