You don’t need more marketing theory. You need a framework that works. Today on the Automotive State of the Union, Kyle Mountsier gave three words: Test. Iterate. Invest. Amazon rolled out an AI advertising assistant, built to help with research, brainstorming, storyboarding, and producing display and video ads. The future isn’t about perfect creative, it’s about speed and agility. Those who treat marketing like a lab will outpace those who treat it like a museum. Stop waiting for the one perfect campaign. Run ten imperfect ones, double down on the winner, and repeat. Dealers who test, iterate, and invest will own the next customer wave. Do you agree? #MarketingStrategy #AutomotiveIndustry #dealership #cardealer