As Creative Director for Valley-Hi Toyota & Kia, Brian Ortega has built a reputation for going beyond ads into full-on entertainment. Think summer blockbusters, zombies, and even AI-powered characters based on his staff. In this conversation, he shares why entertainment is the ultimate differentiator for dealerships and how creativity, when paired with strategy, can turn a store into a community brand. We've go the full takeaways and lessons on how he gets the most out of storytelling and how it leads to cars sold. Visit DAILY.ASOTU.COM to read.