Toyota's playbook is an open secret for dealers. While others react to market shifts, Toyota is playing offense, funded by a massive 76% profit jump. They're buying back shares, yes. But the real story is the reinvestment into their US manufacturing footprint and logistics. More resilient. Faster delivery. Less disruption. Your own store's 'net profit' isn't just a number to hit. It's fuel for your next move. Where can we invest profits to build resilience? Can we shorten our own internal supply chains (parts, accessories, F&I processes)? How can we turn today's strength into a multi-year advantage? Toyota is building moats. They're investing in the core business when it would be easy to coast. Watch the full episode at the link in our bio.