Your customers will soon ask Siri to book their next oil change. Apple's AI-powered Siri update is a clear signal for dealership operators. The interface is moving from your website to the phone's operating system. Instead of searching on Google and navigating your site, a customer will simply tell their phone what they want. "Siri, book a 30,000-mile service for my 2022 Honda Pilot." If your service options and pricing aren't perfectly clear and machine-readable, you will be invisible to these requests. Solving it today puts you years ahead of the competition who are still just thinking about website keywords. Is your dealership's data ready for an AI-first world? Watch the full episode at the link in our bio.