E-commerce is not just about adding a checkout button to your website. The real opportunity is in experience. A non-automotive retailer in South Korea is designing its entire digital strategy around entertainment, editorial content, and discovery. Shoppers browse collections curated by tastemakers, creating a personalized, media-rich environment. They've realized that modern buyers don't just want to transact; they want to connect. This shift is coming to automotive. The goal is to create a platform so valuable that customers come for the content and stay for the cars. The best dealers will become media companies that happen to sell cars. More on this in today's episode. Link in our bio.