How do you sell a truck with crank windows in 2025? As US manufacturers like Slate Auto develop stripped-down, sub-$30k vehicles to compete on price, your sales process is about to be tested. The threat isn't just one-sided. Low-cost, feature-rich Chinese imports are coming. At the same time, we may see domestic trucks where the main feature is the lack of features. Your team is trained to sell tech packages, capability, and comfort. How do you coach them to sell radical simplicity? Watch this episode with Steve Greenfield at the link in our bio.