The F-150 is no longer the undisputed king. For the first time in recent memory, a crossover, the Honda CR-V, is the best-selling vehicle in America. Yes, Ford had production issues. Yes, Toyota is in a model changeover. It's easy to dismiss this as a temporary anomaly. That would be a mistake. The workhorse truck has been unseated by the all-arounder crossover. High fuel prices are a major driver. 55% of CR-Vs sold were hybrids. Consumers are voting with their wallets for efficiency. Does your inventory, marketing, and sales process reflect this new reality? Watch the full episode at the link in our bio.