Your customers are spending less, more often. The latest Prime Day data shows a big trend: people are still buying, but they're making smaller, more careful purchases. Average order value dropped 16%, but the number of orders per household stayed strong. Customers are becoming hesitant about large, single expenses. The $1,800 repair order is a tougher sell than ever before. Forcing it often leads to a "no" and a lost customer. Here's the practical move: deconstruct the repair order. Present it in phases. Let the customer solve their most pressing problem today for a reasonable amount. Then, schedule the next visit for the rest. You turn a single, high-risk sale into a series of smaller, trust-building transactions. You keep the customer, build loyalty, and increase lifetime value. It's about making your service easy to buy. How are you helping customers approve work without breaking their budget? Watch the full episode at the link in our bio.