Compliance sounds simple until your tech stack has to support it. In this conversation from the CBT News Auto Leadership Summit, Kevin Frye shared what happened after his dealer group received an FTC warning letter. One of the biggest lessons: pricing transparency is not just a policy decision. It has to work across your website, inventory feeds, DMS, third-party listings, disclosures, and every place a customer sees the price. Watch the full conversation at the link in our bio. Special thanks to Force Marketing for making our coverage possible.