Episode #1417: Today we meet a 14-year-old already building his path toward dealership ownership, examine buyers who are shopping longer and prioritizing price, and look at the leadership risks that emerge when executives trust AI more than their own people.
cbtnews.com/car-buyers-shopping-longer-and-wider
A new Urban Science and Harris Poll study finds shoppers are researching for up to three months, comparing more brands and dealers, and putting price ahead of loyalty.
- The survey of 3,012 buyers and 252 dealers found shoppers now spend one to three months researching, with 44% doing more homework before contacting a store.
- Buying a vehicle from a traditional dealership still leads with 90% of buyers preferring them. 66% would consider buying through a dealership website and 25% are more open to buying fully online.
- Price is beating loyalty. 31% prioritize value over brand, and 59% would travel farther for a better deal.
- EV enthusiasm remains uneven: 60% of deale...