The street truck is back, but it's not about nostalgia. Ram's 2027 Rumble Bee lineup signals a strategic shift in the market. While everyone else is focused on overlanding and off-road, Ram is betting on pavement performance to energize the brand. It's a deliberate choice to ignore the mainstream and cater to a niche, high-margin audience. For dealers, this is a reminder that the biggest opportunities often lie in underserved segments. While your competitors fight over the crowded middle, you can win by targeting the edges. What other underserved customer segments are being ignored in automotive today? Watch the full episode on our channel.