Episode #1398: Today we're talking about TikTok's evolution into a serious dealership marketing and recruiting tool, Hyundai doubling down on humanoid robots with Boston Dynamics, and why America's malls are quietly making a comeback as shoppers look for more than just stores.
autonews.com/retail/an-more-dealerships-embrace-tiktok-0715
TikTok has moved beyond dealership experimentation and into the mainstream marketing mix. Dealers are using the platform to reach younger shoppers, showcase inventory, promote service offers and recruit technicians.
-TikTok launched Automotive Ads in 2025, matching users with relevant vehicles, pricing, offers and live dealer inventory.
-Dealers say the platform is especially effective for reaching shoppers early in the buying journey and building awareness through short-form video.
-As TikTok becomes a bigger sales tool, dealers can't forget compliance. The FTC says social media posts are advertisements and expects the same pricing and dis...