Carvana made the buying process feel simple. Now customers expect that clarity everywhere. At the CBT News Auto Leadership Summit on Fair Pricing & Compliance, Zach Shefska of @CarEdge talked about how clear pricing, fewer surprises, and a simpler buying process have created a new competitive standard for dealers. That can feel like a threat. But it is also an opening. Franchise dealers already have relationships, inventory, service departments, community presence, and local trust. The next move is making that value known. Special thanks to Force Marketing for making our coverage possible. Watch the full conversation on our channel.