The price of your new inventory is being set in an AI data center. That’s not a metaphor. The same memory chips powering AI development at Google and Meta are the ones needed for every new vehicle on your lot. And right now, AI is winning. Chip prices have skyrocketed, and automakers are paying the price. This translates directly to higher commodity costs, which means higher sticker prices. You can’t control the chip market, but you can control the conversation on your showroom floor. Equip your team to explain the ‘why’ behind the price. Don’t just sell the vehicle; sell the value of the technology that makes it possible. How are you preparing your sales staff for these cost conversations? Watch the full episode on our channel.