The move toward all-in pricing is accelerating. CarGurus' July 14 mandate is the latest signal, but it isn't happening in a vacuum. The FTC put the industry on notice earlier this year, sending warning letters to dozens of dealers about pricing transparency. Regulators are aligning with what consumers have wanted for years: clarity and honesty from the start. Platforms like CarGurus are simply building the mechanics to enforce the new standard. They know which way the wind is blowing. What other platforms will be next? Watch the full episode on our channel.