Most dealers are doing the right thing. At the CBT News Auto Leadership Summit on Fair Pricing & Compliance, Zach Shefska of @CarEdge spoke about the gap between how many dealerships actually operate and how consumers often perceive the industry. A few bad apples can shape the story for everyone. But better data, clearer pricing, and more transparent practices give good dealers a chance to prove what is already true in many stores. Trust does not grow because the industry says, “Believe us.” It grows when customers can see the proof for themselves. Special thanks to Force Marketing for making our coverage possible. Watch the full conversation on our channel.