Your customers are using AI, but they don't trust it. That's the paradox from new survey data. 70% of consumers are using AI search more, but their trust in it is dropping. More than half now find it less helpful than a year ago. Where can you leverage AI without eroding trust? Start with high-value tasks that make your operation run better, faster, and cheaper. They help your team be more effective without inserting a robot between you and your customer. The customer relationship is still your most valuable asset. The data is clear: 40% of consumers say a brand's heavy AI use would *reduce* their trust. Automate the process. Never automate the relationship. Watch the full episode on our channel.