Interest rates are no longer the boogeyman.
For two years, the industry held its breath, waiting for the Fed to cut rates. That's not happening this year.
But the reaction to the Fed's big announcement? A collective shrug.
The market has adapted.
Consumers, driven by necessity and years of deferred demand, are financing vehicles anyway. Dealers, who once cited rates as their top concern, are now more focused on inventory and operations.
Dealer concern over rates has plummeted from 60% to just 36%.
This marks a fundamental shift in our operating reality. The focus is moving from external factors we can't control to internal disciplines we can.
You can't change monetary policy. You can change your marketing effectiveness, your reconditioning speed, and your service lane efficiency.
The operators who win in this environment are the ones who stop looking to the Fed for relief and start manufacturing their own leverage.
Watch the full episode on our channel.