The FTC isn't bluffing on pricing transparency.
Another settlement just hit. Lindsay Automotive Group is on the hook for up to $75 million in restitution and a $3.1 million penalty.
Recent studies confirm what we know: the gap between advertised price and the final number is still common. CoPilot found 59% of purchases had discretionary fees tacked on. CarEdge saw it at nearly 40% of rooftops.
This is a five-alarm fire for your process.
Do the numbers match, excluding taxes and registration?
If there are extra doc fees, protection packages, or certification costs in the final number, you have a compliance gap.
Train your team. Align your advertised price with your desk process. Get ahead of it before the FTC does it for you.
Watch the full episode on our channel.