The center of gravity in automotive is shifting.
For decades, we looked to California for what's next. But the data shows a new reality taking shape.
New figures from J.D. Power confirm the gap between California and Texas in new vehicle sales is closing at a rapid pace. Just 0.6 percentage points separate them now. When it comes to total consumer dollars spent, Texas is already the undisputed leader.
Look deeper than the numbers. Texas dealers are building one of the most engaged and collaborative communities in the country.
Their associations are active.
Their events are packed.
Their operators are relentlessly focused on performance, generating roughly $400 more in F&I per vehicle than their California counterparts.
As the industry evolves, the conversations happening in Texas are becoming more and more important to us all.
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