Dealers spend a lot on marketing. A lot. But when the creative feels generic, broad, or disconnected from your actual customer, your media spend has to work harder than it should. That’s the "ad tax." Paul J Daly and Kyle Mountsier joined Yossi Levi on the Car Dealership Guy podcast to talk about what happens when the marketing stack gets bigger, but the team and creative strategy don’t keep up. And yes, bad creative is absolutely part of the math.