The F-150 is no longer the undisputed king.
For the first time in recent memory, a crossover, the Honda CR-V, is the best-selling vehicle in America.
Yes, Ford had production issues. Yes, Toyota is in a model changeover. It's easy to dismiss this as a temporary anomaly.
That would be a mistake.
The workhorse truck has been unseated by the all-arounder crossover.
High fuel prices are a major driver. 55% of CR-Vs sold were hybrids. Consumers are voting with their wallets for efficiency.
Does your inventory, marketing, and sales process reflect this new reality?
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