The seal has been breached. The Stellantis partnership with Carvana is a signal of a fundamental shift in the industry. For decades, the franchise model was a clear agreement. Now, the lines are blurring. OEMs need to move metal and regain market share. They will be tempted to partner with anyone who can help them do it, even if it puts their existing dealer network at a disadvantage. For dealer principals and GMs, this requires a new way of thinking. Your brand is no longer just the OEM plaque on the wall. Your brand is the trust you've built in your community. This is not the time to be just another dealer. It's time to be an institution. Watch the episode with Steve Greenfield on our channel.