Your OEM's national ad campaigns are creating local compliance headaches. Brian Benstock of Paragon Honda just highlighted a critical disconnect: manufacturer ads often showcase down payments, while dealers are left to explain the total cost to the customer. This gap isn't just confusing for customers. It's a compliance risk for you. With the FTC scrutinizing dealership practices, you can't afford for your pricing story to be inconsistent. Waiting for OEMs to change their advertising strategy isn't a viable plan. Clarity builds trust and reduces friction. How are you managing the gap between OEM ads and your dealership's pricing? Watch the full episode on our channel.